By Eric Bell on
11/20/2008 8:17 AM
11/19/08, Westin Copley hotel in Boston, MA. WebTrends, Teradata, and Stratigent held on of their WebTrends Connect seminar in Boston and these three companies understand their missions and believe in them. About 50 people attended this seminar that was organized and presented well. What was interesting about this 3 hours seminar?First, WebTrends which was the lead sponsor is in their own words changing their mission from a "web analytics company to a marketing optimization" company. They started in 1993 as one of the first analytics companies and have progressed to one of the big three along with Omniture and Coremetrics. How are they going to change mindset from web analytics to marketing optimation - I don't know really. They clearly have products that can be sold into the marketplace and shaped to optimize marketing....
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